Celebrate Memorial Day with American Fashion Designers

Use coupon code MDS08 for an extra 20% off. Click Here!

Celebrate Memorial Day in style and take an extra 20% off all the American Designers at eFashionHouse.com. We owe a lot to the European influence when it comes to fashion. Yet, the American Designers produce an image we call, "Home." People like Ralph Lauren, Liz Claiborne, Calvin Klein, Donna Karan, Tommy Hilfiger, Marc Jacobs, Melie Bianco and Elaine Turner pave the way for upcoming American fashion influence.

Designers like Tano Bags, BCBG, Coach, Dooney & Bourke and Brighton bring a sense of American style and unique image to their collections. We honor all the American Designers this season and celebrate with them for Memorial Day 2008.

Whether you are looking for a new handbag, wallet, tote or leather shoulder bag, you can find a perfect American Designer Handbag for an unbeatable price. But don't lose sight of the true meaning of Memorial Day. We celebrate in honor of many people who have died in military service protecting our country. It's really about honoring our heros.

Yes, we are addicted to fashion, and we admire the creative design process. We are always seeking a bargain, and we shop online for the best deals we can find. So, get ready for Memorial Day with a celebration of American Designers at an additional 20% off, and remember our heros who lived their lives to make America our home.

MORE ABOUT Memorial Day
From Wikipedia, the free encyclopedia

Memorial Day is a United States federal holiday that is observed on the last Monday of May (observed in 2008 on May 26). It was formerly known as Decoration Day. This holiday commemorates U.S. men and women who have died in military service to their country. It began first to honor Union soldiers who died during the American Civil War. After World War I, it was expanded to include those who died in any war or military action. One of the longest standing traditions is the running of the Indianapolis 500, which has been held in conjunction with Memorial Day since 1911. It is also traditionally viewed as the beginning of summer by many, for many schools are dismissed around Memorial Day.

Many people observe this holiday by visiting cemeteries and memorials. A national moment of remembrance takes place at 3 p.m. US Eastern time. Another tradition is to fly the U.S. flag at half-staff from dawn until noon local time. Volunteers place a U.S. flag upon each gravesite located in a National Cemetery.

Many politicians and community leaders give speeches at community gatherings on Memorial Day.In addition to remembrance, Memorial Day is also a time for picnics, family gatherings, and sporting events. Some Americans also view Memorial Day as the unofficial beginning of summer and Labor Day as the unofficial end of the season. The national Click it or ticket campaign ramps up beginning Memorial Day weekend, noting the beginning of the most dangerous season for auto accidents and other safety related incidents. The USAF "101 Critical days of summer" begin on this day as well. Some Americans use Memorial Day to also honor any family members who have died, not just servicemen.

Flags flying at Fort Logan National Cemetery during Memorial Day 2006.Memorial Day formerly occurred on May 30, and some, such as the Veterans of Foreign Wars (VFW) and Sons of Union Veterans of the Civil War (SUVCW), advocate returning to this fixed date, although the significance of the date is tenuous. The VFW stated in a 2002 Memorial Day Address, "Changing the date merely to create three-day weekends has undermined the very meaning of the day. No doubt, this has contributed a lot to the general public's nonchalant observance of Memorial Day."

Following the end of the Civil War, many communities set aside a day to mark the end of the war or as a memorial to those who had died. Some of the places creating an early memorial day include Charleston, South Carolina; Boalsburg, Pennsylvania; Richmond, Virginia; Carbondale, Illinois; Columbus, Mississippi; many communities in Vermont; and some two dozen other cities and towns. These observances eventually coalesced around Decoration Day, honoring the Union dead, and the several Confederate Memorial Days.

Decoration Day, c. 1900. "You bet I'm goin' to be a soldier, too, like my Uncle David, when I grow up."According to Professor David Blight of the Yale University History Department, the first memorial day was observed in 1865 by liberated slaves at the historic race track in Charleston. The site was a former Confederate prison camp as well as a mass grave for Union soldiers who had died while captive. A parade with thousands of freed blacks and Union soldiers was followed by patriotic singing and a picnic.

The official birthplace of Memorial Day is Waterloo, New York. The village was credited with being the birthplace because it observed the day on May 5, 1866, and each year thereafter, and because it is likely that the friendship of General John Murray, a distinguished citizen of Waterloo, and General John A. Logan, who led the call for the day to be observed each year and helped spread the event nationwide, was a key factor in its growth.

General Logan had been impressed by the way the South honored their dead with a special day and decided the Union needed a similar day. Reportedly, Logan said that it was most fitting; that the ancients, especially the Greeks, had honored their dead, particularly their heroes, by chaplets of laurel and flowers, and that he intended to issue an order designating a day for decorating the grave of every soldier in the land, and if he could he would have made it a holiday.

Logan had been the principal speaker in a citywide memorial observation on April 29, 1866, at a cemetery in Carbondale, Illinois, an event that likely gave him the idea to make it a national holiday. On May 5, 1868, in his capacity as commander-in-chief of the Grand Army of the Republic, a veterans' organization, Logan issued a proclamation that "Decoration Day" be observed nationwide. It was observed for the first time on May 30 of the same year; the date was chosen because it was not the anniversary of a battle. The tombs of fallen Union soldiers were decorated in remembrance of this day.

Many of the states of the U.S. South refused to celebrate Decoration Day, due to lingering hostility towards the Union Army and also because there were very few veterans of the Union Army who lived in the South. A notable exception was Columbus, Mississippi, which on April 25, 1866 at its Decoration Day commemorated both the Union and Confederate casualties buried in its cemetery.

The alternative name of "Memorial Day" was first used in 1882, but did not become more common until after World War II, and was not declared the official name by Federal law until 1967 . On June 28, 1968, the United States Congress passed the Uniform Holidays Bill, which moved three holidays from their traditional dates to a specified Monday in order to create a convenient three-day weekend and for the first time recognized Columbus Day as a federal holiday. The holidays included Washington's Birthday (which evolved into Presidents' Day), Veterans Day, and Memorial Day. The change moved Memorial Day from its traditional May 30 date to the last Monday in May. The law took effect at the federal level in 1971 . After some initial confusion and unwillingness to comply at the state level, all fifty states adopted the measure within a few years, although Veterans Day was eventually changed back to its traditional date. Ironically, most corporate businesses no longer close on Columbus Day or Veterans Day, and an increasing number are staying open on President's Day as well. The holiday has endured as one where most businesses stay closed because it marks the beginning of the "summer vacation season" (similar to neighboring Canada's Victoria Day, which occurs on the prior Monday).

World's Most Desirable Luxury Brands

CHANEL accessories

photo courtesy of eFashionHouse.com

Nicola Ruiz, Forbes

Ask a friend what he would buy if he had a bigger bank account and he might rattle off a list that includes a limited-edition sports car, a round-the-world trip or a million-dollar beachfront home.

Goods by Gucci, however, top the lists of luxury brand lovers. That's according to an online survey conducted late last year by The Nielsen Company, a market research firm. It asked 25,000 consumers in 48 countries which luxury brand they would buy if money were no object. Besides Gucci, respondents chose Chanel, Calvin Klein, Louis Vuitton and Christian Dior (other-otc: CHDRF - news - people ).

It's easy to see why Gucci reigns. Worldwide sales, though recently tapered, have jumped since Mark Lee became president of the company in 2004, then CEO the following year. In 2007, sales increased 11%; that's on top of a 17% increase in 2006 and a rise of 18.4% in 2005. Gucci is a part of the Gucci Group, which has a number of fashion brands in its portfolio, including Yves Saint Laurent and Sergio Rossi. PPR, a French holding company publicly traded on the Euronext exchange in Paris, owns the Gucci Group.

"Gucci manages to offer high fashion and very commercial items," says Michael Macko, fashion director at Saks Fifth Avenue (nyse: SKS - news - people ). "That red and green stripe is some of the most iconic luxury branding ever created, and people want a piece of it."

Behind The Brands
Born as a leather goods company, Gucci is now most well known for its logo-ed handbags. When the company opened a new 46,000-square-foot store, the largest of its 233 worldwide, on the ground level of the Trump Tower on Manhattan's Fifth Avenue last month, they also launched a "Gucci Loves New York" handbag collection which sold out within two days of opening. Proceeds from the bags went to Playground Partners Central Park Improvement Program.

Chanel and Calvin Klein tied for second. The privately held Chanel, famous for the little black dress, tweed suit and quilted handbag, was founded by Coco Chanel in 1909 and is currently helmed by Karl Lagerfeld. It stays relevant thanks to a slew of consistently classic yet stylish products. The label's current must-haves include a quilted leather envelope clutch and a sleeveless embroidered cashmere dress with pink trim; its current pitch woman is Keira Knightley.

Calvin Klein's global retail sales surged to $4.5 billion in 2006--that's an increase of 50% since Phillips Van Heusen acquired the company in 2003. It manages such reach thanks to its three labels: Calvin Klein Collection (designer apparel and accessories), ck Calvin Klein, (bridge apparel and accessories) and Calvin Klein (better apparel and accessories). Top looks for spring include slim trousers cut on the bias for men and a high-waisted white skirt suit for women.

Shopper Stats
When looking at who actually buys designer brands today, the United Arab Emirates and Hong Kong come out on top. Almost one-third of survey respondents living in these areas claimed to buy the brand with the iconic interlocking-G logo. Only 7% of North American shoppers polled buy Gucci products.

While designer goods are certainly desirable in emerging markets, North America was the least interested in luxury brands, with 35% of respondents claiming they would not be tempted to buy even if money was not an issue. When quality comes into play, 34% of respondents in Eastern Europe, the Middle East, Africa and Latin America believe designer goods have the highest quality vs. non-designer; that figure falls to 20% for both Europe and North America.

What would you buy if money were no object? Weigh in. Add your thoughts in the Reader Comments section below.

"In emerging markets such as Latin America and the Asian Pacific, designer brands are probably more of a proclamation," says David Boyd, vice president of Nielsen Global Research, "a way to set themselves apart or feel that they've arrived as part of the new economy."

Regional differences also emerge over counterfeit goods peddled at market stalls globally. Over a quarter of North Americans questioned believe that fakes are just as good as the real thing, but in Asia, where most of the fakes are produced, consumers hold them in low regard, with only 8% putting them on par with the genuine article.

"People in Asia can pick out a fake bag like no one I've seen," says Boyd, "But in the U.S., people are less aware and less concerned, because in the U.S. luxury brands are considered more mainstream."

GUCCI designer handbag black tote bag monogram motif 200047 designer purse.

No. 1: Gucci
Guccio Gucci founded the House of Gucci as a saddlery shop in Florence in 1906. A century later, the company's horse bit and stirrup motif is an enduring symbol of luxury. He started out selling leather bags to horsemen in the 1920s and progressed to luxury luggage as his clients graduated from equine transportation to horseless carriages. Today, with Frida Giannini at the creative helm, handbags with the interlocking double-G logo are among the company's biggest money makers.

CHANEL designer handbag cream quilted lamb designer handbag

No. 2: Chanel (tied)
Chanel is one of today's best-known fashion brands, and has been practically since it was founded by Coco (Gabrielle) Chanel in 1909. Coco Chanel established herself as the 20th century's single most important arbiter of fashion by offering women no-nonsense, elegant, relaxed and functional clothes. Today, the tweed Chanel suit with a nipped-at-the-waist cardigan jacket remains one of the most popular--and most copied--fashion staples. In 1983, Karl Lagerfeld reinvigorated the brand with a dose of sexiness. He's been designing the collection ever since.

No. 3: Calvin Klein (tied)
In 1968, Calvin Klein and an investor started the company as Calvin Klein Limited with a small line of men and women's coats. In the '70s, Klein won two Coty Awards for his minimalist styles, and by the middle of the decade he had created a designer-jeans craze by putting his name on each pair's back pocket. Advertisements featured a 15-year-old Brooke Shields who famously said, "Nothing comes between me and my Calvins." In 2003 Phillips Van Heusen acquired the brand, and today there are three tiers within the collection ranging from high-end pieces to moderately priced casualwear.

No. 4: Louis Vuitton
The French luxury fashion and leather goods brand, now a main division of the French holding company LVMH, was founded in 1854 as a luggage retailer. The company is now known for its monogrammed leather handbags and employs designer Marc Jacobs as its creative director. Keeping up with the demand for exclusive luxury, the company is collaborating with a series of artists for limited-edition handbag collections.

Lady Dior Pink Leather Tote Bag

No. 5: Christian Dior
The designer founded the company in 1945 and quickly became famous for the "New Look," a fitted jacket with a nipped-in waist and full calf-length skirt. After the rationing of fabric during the World War II, Dior's lavish use of material was bold and shocking. Since 1996, chief designer John Galliano has been at the creative helm of the French fashion house, owned by the LVMH luxury goods group.

Versace Unisex Croc Leather Clutch Bag

No. 6: Versace
Gianni Versace founded the Milan-based company in 1978. After his 1997 death, his sister Donatella Versace, formerly vice president, stepped in as creative director and his older brother Santo Versace became CEO. Today, despite talks of going public, the company is still entirely owned by the Versace family. While the collection is known for its flashy, embellished style, this spring the looks that came down the runway put more emphasis on cut and volume than shimmer and bling.

No. 7: Giorgio Armani
Giorgio Armani, 74, is the sole shareholder, president and chief executive of the designer brand. The fashion and luxury goods group manufactures, distributes and sells everything from apparel to cosmetics to home interiors under a range of seven brand names, but it is best known for its menswear.

No. 8: Ralph Lauren
After a stint as a Brooks Brothers tie salesman, Ralph Lauren, 69, started his powerhouse brand 42 years ago with a collection of ties. Today there are over 35 boutiques in the United States. The company offers three collections: Polo is the fast-fashion-fix line for the young metropolitan male; Black Label is a more upscale, edgier version of city dressing; and Purple Label is the ultimate deluxe line. The designer has a personal fortune of $4.2 billion.

Prada Monogram signature shoulder hobo handbag BR3350

No. 9: Prada
Milan-based Prada was founded as a leather goods company in 1913 by Mario Prada. His granddaughter Miuccia inherited the company in 1978 and grew the business into a fashion apparel company. Her claim to fame was the signature Prada nylon handbag, which helped turn the family company into a billion-dollar business.

The YSL Downtown Bag

No. 10: Yves Saint Laurent
Founded in 1961, Yves Saint Laurent was the first fashion house to launch women's ready-to-wear. He opened Rive Gauche boutiques for women in 1966 and added men's ready-to-wear in 1974, which helped make designer luxury labels more accessible to the wider public. The Gucci Group acquired Yves Saint Laurent in 1999.